
Transforming Experiences: AR Glasses and the Dawn of the Immersive Web

Mike Merchant • Jan 23, 2025
3 minutes
I’d like to start with a quick story about the first time I tried virtual reality over 10 years ago. It may echo early VR experiences that some of you may have had. It was the Oculus headset, actually an early hand-built prototype that I got to try. The experience just blew my mind. They explained to me that this headset was not just a gaming platform. It was intended to be the next-generation platform for computing.
With that amazing experience of early VR, I immediately started thinking about how cool it would be to browse the Internet, navigate content, and experience that content in a more immersive way. To be able to actually reach out and grab a virtual object out of a web page and hold it in my hand, for example. Or move content around like Tom Cruise in Minority Report.
That was the birth of this idea, this dream of the future, of the immersive web. That dream is now quickly becoming a reality.
An Early Peak at the Future
Another truly insightful comment that the folks at Oculus made was that someday easy and seamless access to immersive content was going to be possible using something like simple sunglasses. Bulky headsets would eventually disappear.
Fast forward 10 years, and the extended reality (XR) ecosystem is being championed by Facebook, now Meta, starting with their acquisition of Oculus. They have applied their advanced technology and invested billions of dollars to create an ecosystem of immersive content. And they've been pushing these state-of-the-art devices forward, making them smaller, lighter and increasingly powerful.
One of the latest breakthroughs was Meta announcing the Orion product line, the most advanced AR glasses ever built. Meta has been working with developers to ensure that these glasses deliver on the promise of even more compelling and easily accessible immersive experiences.
Why XR Immersive Experiences?
The quick answer is that consumers want them. They love the impact and convenience of the technology. For example, in the world of shopping (see note below), 77% of consumers say they would shop more often if they could use XR technologies. Plus, they are 11x more likely to purchase, and spend 2.7x more time.
Other compelling applications are nearly limitless, from gaming to exercise and meditation to real estate, automotive, training, hospitality and interior design.
As with any technological advance, there are a few challenges. VR is still in a relatively early adoption phase of the product lifecycle. For many people, it’s still an unfamiliar experience. And it can be expensive to invest in. Producing immersive content can be expensive as well.
Moreover, much existing content requires a headset. That, of course, is where innovations in accessibility come in.
Making Immersive Experiences Accessible
Meeting these challenges is why we’ve created Ready 3D. It’s designed to unleash these experiences in two fundamental ways: by reducing the cost of producing immersive content and by making it accessible on any device through a browser-based platform for mobile, tablet and desktop as well as new devices on the horizon like AR glasses.

Simply put, Ready3D brings traditional 2D web content into a 3D environment with familiar actions like swiping and scrolling for interacting with that content. There are no new controls to learn.
As a hardware companion, AR glasses offer a fundamental shift in accessibility for overlaying digital information onto the real-world environment for work, play and learning. Untethered mobility is as easy as donning a pair of sunglasses as predicted by the visionaries at Oculus.
Let Us Help
We'd love to share more. Contact us to learn how you can use the revolutionary Ready3D technology to create exceptional immersive experiences.