Meta Store

Thousands of Assets. One Matrix.

By creating a Content Matrix, our team was able to organize the thousands of assets needed for the Meta Store. The Matrix grouped assets by page, page section, and device type. Packaging the images and videos into these groups allowed the design team to get a bird's eye view of everything.

One Click to Change Them All.

Since the groups were outside the actual design, Codazen was able to control the output of the assets. Our team exported all the assets not from the individual design files but from the Content Matrix itself. Art boards were updated from the Matrix in real time, so all instances of a group would automatically match. Globally updating an asset instead of one by one greatly simplified the process.

Balance Is the Way.

Finding the optimal point between functionality and maintainability when it came to CMS components was a key goal for building the site. A component with too much functionality would make it difficult for the developers to change things on a page, since even just one tweak would force them to go through twenty or thirty attributes. By breaking up large components into multiple smaller components and segmenting functionality, our team was able to find the sweet spot.

Yes to Localization. No to Clutter.

The Content Matrix ensured that the art boards would be as clean and uncluttered as possible. It also solved the localization bloat problem since there would be no need to have multiple duplicates of the art boards for all the different countries. This made the process very cut and dried and removed the messiness of having to deal with multiple files. Text translations were a little trickier. Copy that fits perfectly on a single line in English might require two lines in Japanese and three lines in German. Our developers and designers prepared ahead of time and stress tested each page for the worst possible scenario so that if the number of lines did change, the copy would still be centered on the page using the correct margins.

Confusion Out. Color Code In.

With thousands of images and videos, an Asset Delivery System needed to be created so every person working on the project would know the status of each asset. Our color code system made it easy. Even with multiple Meta teams working on this project at once, Codazen's system structure was so understandable that anyone from Quest, Portal, or Ray-Ban Stories could look at the Content Matrix and know how to use it.

Key Stats

• 3 Brands
• 6 Products
• 10+ Supporting Pages
• 16 Accessory Pages
• 40+ Legal Pages
• 1 Unified E-Commerce Site

Meta trusted us to deliver thousands of assets that not only looked good but were also highly optimized for loading speed. It's what our designers and developers are experts in – creating the best quality asset compressed at the optimal size for a lighter page load. It doesn't matter how beautiful a website is if no one sees it. When a page doesn't load within 3 seconds, users will leave the site.¹ Meta knew that Codazen would be able to strike the perfect balance between visual quality and image size.

It was important to Meta that their digital store operated smoothly across all devices. Our Content Matrix included assets for multiple devices and screen sizes to ensure responsiveness no matter what phone, tablet, or desktop a customer uses. By implementing breakpoints at precise locations, Codazen ensured consistency across all viewports.

We were able to deliver what Meta needed and set up an easy and efficient system that any team member could use right off the bat. Our designers and developers took the products from three separate brands, synthesized everything into our Content Matrix, and built out the Meta Store website. And we didn't just stop once the Meta Store launched. Our team is still maintaining all the pages we built to make sure every customer has a seamless user experience and the most up-to-date information.

With Quest, Portal, and Ray-Ban Stories all in one place, Codazen helped Meta with its mission of connecting people through social technology.